Certificate in Search Engine Marketing (CSEM)
Duration : 150 Hours
COURSE DESCRIPTION:
This program is aimed at training candidates for the job of “PPC Analyst” in online marketing sector and aims at building the following key competencies amongst the learner.
TRAINING MODE:
Lectures & Discussion, Case Study, Exercises, Projects, Assignments, Live Project Training, Interview Training and Placement Assistance
TOPICS:
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Search Engine and Marketing
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Google Ad Words
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Google Ad Words Accounts & Structure
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Keywords, Bidding and Budget
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Creating Campaigns and Ads
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Campaign Optimization and Tracking
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Advertising with Bing/Yahoo Network
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SEO/ SEM Type of Marketing
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SEM Strategy and Analyzing
CERTIFICATIONS:
- NFS Training Certificate
- Digital Sales Certification
- Google Ads Display
- Google Ads Search Certification
- Google Ads Mobile Certification
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